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Founded in 2008, established by British entrepreneur Dariush Soudi.

Managing his personal group of companies, we also consult a portfolio of recognised and aspiring brands to optimise their potential for growth. Through various unique initiatives from strategy, sales, marketing, operations, training, and high-level introductory networking, we service clients across multiple industries and geographies towards accelerated change.

We believe life is an ARENA. As gladiators, we battle constantly, so that one day we have a life of abundance.

With over 35 years of experience in owning and operating companies, we have crafted incredibly unique and successful techniques that will make businesses more profitable.

The success of Dariush’s methods is attested by his tribe of gladiators worldwide, over 1 million people strong – he was recently awarded as Gulf Business’ Inspiring Entrepreneur of the Year.
ARENA Capital Dariush Soudi

Our Founder

"We need to practice, plan, implement and take action on our skills, while our enemies are resting. As gladiators we battle every day so one day we have a life of abundance."

Dariush Soudi

Our Team

We recruit happy & motivated individuals who care for your business.

Providing cutting-edge techniques for navigating change in the core areas of marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent development.

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