At ARENA, we consult and invest in

At ARENA, we consult and

At ARENA, we consult and invest

invest in

aspiring

in aspiring

- Learn about our

- Learn

about our

and read our

01      Who We Are

We are a family-run Consultancy and Venture Capital Group.

With over 35 years of experience in owning and operating companies, we have crafted incredibly unique and successful techniques that make businesses more profitable and scale on a global level. 

We are constantly looking to recruit, develop and invest in future movers and shakers of industry, bringing prosperity to every individual and business we come across. 

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02      Our Founder

Dariush Soudi

Our goal is to educate, inspire, to try new techniques/different avenues, invest in people and take immediate action.

Business can be made simple, and it should be made simple. It is about providing value and being profitability. While merit is very important, the business has to make money, otherwise it’s a charity. We do help charities, but they don’t hire us. We work well with people who are motivated, passionate about what they do, determined to get what they want and willing to step outside their comfort zone to achieve it.

Our company recruits, invests in and helps aspiring businesses of all sizes to differentiate themselves in the market place from their competitors.

ARENA is widely regarded as one of the region’s most respected advisory firm within the sales and marketing industry.

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Vision

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Vision

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Vision

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Mission

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Mission

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Mission

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Values

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Values

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Values

We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future

Our Portfolio

Learn more about some of the companies that we've invested in and backed.

AIX Investment Group - Portfolio

AIX Investment Group

As an award-winning international financial institution, AIX Investment Group has 10+ years of global experience in the investment advisory industry....

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AIX Investment Group

As an award-winning international financial institution, AIX Investment Group has 10+ years of global experience in the investment advisory industry....

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JetClass - Portfolio

JetClass

JetClass is the #1 private jet sourcing & booking platform that provides a direct interface with the world’s leading operators, empowering customers to source and book a jet within 30 minutes.

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JetClass

JetClass is the #1 private jet sourcing & booking platform that provides a direct interface with the world’s leading operators, empowering customers to source and book a jet within 30 minutes.

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JetClass

JetClass is the #1 private jet sourcing & booking platform that provides a direct interface with the world’s leading operators, empowering customers to source and book a jet within 30 minutes.

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BROWZ Logo
BROWZ - Portfolio

BROWZ

Browz raises the beauty game, bringing innovation and personalisation to semi-permanent makeup, brow shaping, lashes, signature anti-aging facials and advanced skincare treatments.

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BROWZ Logo
BROWZ - Portfolio

BROWZ

Browz raises the beauty game, bringing innovation and personalisation to semi-permanent makeup, brow shaping, lashes, signature anti-aging facials and advanced skincare treatments.

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BROWZ Logo
BROWZ - Portfolio

BROWZ

Browz raises the beauty game, bringing innovation and personalisation to semi-permanent makeup, brow shaping, lashes, signature anti-aging facials and advanced skincare treatments.

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ZCash

​​Zcash is a digital currency – fast and confidential with low fees. Zcash is the ‘https of blockchains,’ protecting your freedom to save and spend as you like.

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ZCash

​​Zcash is a digital currency – fast and confidential with low fees. Zcash is the ‘https of blockchains,’ protecting your freedom to save and spend as you like.

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Insights

It's a pleasure to have been recognized and published within world leading publications

Awards

We are humbled by the recognition our work has received from all around the world.

Gulf News

Most Aspiring Entrepreneur 2023

Gulf News

Most Aspiring Entrepreneur 2023

Gulf News

Most Aspiring Entrepreneur 2023

Arabian Business

Top 30 Under 40 List 2023

Arabian Business

Top 30 Under 40 List 2023

Arabian Business

Top 30 Under 40 List 2023

Gulf Business Awards

Entrepreneur Of The Year 2021

Gulf Business Awards

Entrepreneur Of The Year 2021

Gulf Business Awards

Entrepreneur Of The Year 2021

"We practice, plan, implement and take action on our skills, while our enemies are resting. As gladiators we battle every day so one day we have a life of abundance."

Dariush Soudi

"We practice, plan, implement and take action on our skills, while our enemies are resting. As gladiators we battle every day so one day we have a life of abundance."

Dariush Soudi

ARENA Capital Office Space
Our Gladiators
Our Gladiatrices at ARENA